ऑनलाइन शॉपिंग होगी मंहगी

          vkWuykbu 'kkWfiax gksxh eagxh

         lsok dj ds nk;js esa vkus dh laHkkouk

;fn vki vkWuykbu 'kWkfiax ds 'kkSdhu gSa] rks vc lko/kku gks tk;saA D;ksafd vc ljdkj tYn gh ,d ctV ykus okyh gS] ftlesa blij Hkh lsokdj yxk;h tk;sxhA ftlls vc ;g vkSj eagxk gks tk;sxkA vHkh rd rks blds xkzgdksa esa yxrkj btkQk gks jgk Fkk D;ksafd vkWuykbu 'kkWfiax ikjaifjd cktkj ds eqdkcys lLrh [kjhnkjh ds fy, fo[;kr gSA vc ljdkj bZ&d‚elZ {ks= dks Hkh lsok dj ds nk;js esa ykus dh rS;kjh dj jgh gSA ftldk vlj blij Hkh iMsxkA laHkkouk O;Dr dh tk jgh gS fd vkus okys vkxkeh ctV esa blls lacaf/kr çLrko 'kkfey gks tk;sxkA ,d ckr rks lkQ gS] ;fn ljdkj dk ;g izLrko lQy gks x;k rks mu reke ikjaifjd cktkj ds O;kikfj;ksa dks jkgr Hkh feysxhA ftUgsa vHkh rd bldh otg ls uqdlku gks jgk FkkA bu O;kikfj;ksa esa igys Hkh bldks ysdj jks"k O;kIr FkkA otg lkQ gS] ikjaifjd cktkj ij >VdkA ysfdu vc lsokdj ds nk;js esa vkus ds ckn ;g Hkh eagxk gks tk;sxk vkSj dkQh gn rd ikjaifjd cktkj ds djhc gks ldrk gSA

fQygky vHkh rd ns'k esaa rsth ls c<+rs bZ d‚elZ {ks= us ,d vksj tgka ikjaifjd cktkj ¼fczd ,aM eksVkZj½ dh uhan mM+k nh gS ogha nwljh vksj ljdkj vc bZ d‚elZ ds tfj;s jktLo c<+kus ds rjhds dks ryk'kuk 'kq: dj fn;k gSA xkSj fd;k tk; rks v‚uykbu fjVsy esa dbZ ,slh lsok,a 'kkfey gSa] ftu ij lsok dj ns; gksrk gSA ysfdu v‚uykbu daifu;ka bls ugha pqdkrh gSaA gkykafd dsaæh; foÙk ea=ky; ds vFk‚fjVh v‚Q ,Mokal :fyax us bZ d‚elZ {ks= esa fons'kh fuos'k dks c<+kok nsus ds fy, bu daifu;ksa dks jkgr nsrs gq, dgk Fkk fd ;s daifu;ka lsok dj Hkys gh u nsa ysfdu blesa iathdj.k vo'; djk,aA ysfdu ns[kk tk; rks vHkh rd bl {ks= dh vf/kdrj daifu;ksa us lfoZl VSDl jftLVªs'ku uacj fy;k gh ugha gSA bZ dkelZ {ks= esa dke dj jgh daifu;ksa ds dk;Z'kSyh dks ns[kk tk; rks ;s v‚uykbu daifu;ka vius foØsrkvksa dks ,d xksnke miyC/k djkrh gSa tgka lkeku j[kk tkrk gS vkSj v‚MZj ds eqrkfcd mls iSd djds dwfj;j ds tfj;s Hkstk tkrk gSA blesa os;jgkml] iSdsftax vkSj dwfj;j lsok ij lfoZl VSDl nsu dk ikzo/kku gSA dqN daifu;ka ckgj dh dwfj;j daiuh dh lsok ysrh gSa vkSj ;s lsok dj ns nsrh gSa ysfdu dqN daifu;ksa dh viuh gh dwfj;j lsok gS tks blls cp tkrh gSaA tSls f¶yidkVZ us bZ&dkVZ uke ls dwfj;j lsok 'kq: dj nh gSA blds vykok v‚uykbu daifu;ka foØsrkvksa ls deh'ku Hkh ysrh gSa] ml ij Hkh lsok dj curk gSA fQygky bldks ysdj vc ljdkj dkQh lfdz; utj vk jgh gS vkSj bldks ysdj losZ Hkh 'kq: gks x;k gSA dkSu lh daiuh fdl rjg ls lsok miyC/k djk jgh gS] bl ij Hkh fjlpZ py jgk gSA varr% ;g fjiksVZ rS;kj dj ea=ky; esa Hksts tkus ds lkFk gh bls ctV çLrko esa Hkh 'kkfey fd;k tk ldrk gSA ,d vuqeku ds eqrkfcd Hkkjr esa vHkh bZ d‚elZ dk O;kikj djhc 140 vjc #i;s dk gks x;k gSA tcfd nks lky igys ;g egt 3]660 djksM+ #i;s dk FkkA ftl fglkc ls bl {ks= dk fodkl gks jgk gS] mlds eqrkfcd o"kZ 2020 rd bldk O;kikj yxHkx 1952 vjc #i;s dk gks tk,xkA

v‚uykbu 'k‚fiax esa Ý‚M ls cpus ds mik;

yksxksa ds eu esa v‚uykbu 'k‚fiax dks ysdj dbZ rjg dh vk'kadk,a jgrh gSaA ;s vk'kadk,a v‚uykbu Ý‚M dks ysdj gksrh gSa vkSj budk gksuk Hkh dkQh gn rd lgh utj vkrk gSA D;ksafd vktdy v‚uykbu Ý‚M ds ekeys rsth ls c< jgs gSaA oSls Hkh vki ftl O;fä ;k osclkbV ij Hkjkslk djds çksMDV [kjhnus tk jgs gSa] mls vki vPNh rjg ;k dgsa fd lh/ks rkSj ij ugha tkurs gSaA mldh dsoy ,d opqZvy igpku gS] cl mlh dks vki tkurs gSaA vkWuykbu 'kkfiax esa lkekusa lLrh rks feyrh gh gS blds vykok le;≤ ij ;s daifu;ka vkWQjksa dh Hkkjh&Hkjde NwV Hkh nsrh gSaA ,sls esa vki lksprs gSa fd dS'k v‚u fMyhojh csgrj fodYi gSA ysfdu dHkh&dHkh buds pDdj esa xzkgd /kks[ks dk f'kdkj Hkh gks tkrk gSA

 dS'k v‚u fMyhojh ds ekeys esa vki vius [kjhns x, çksMDV dks ns[ks fcuk gh mldh dher pqdkrs gSaA ;kuh vki mldh iSafdax ns[kdj iSls ns nsrs gSaA ckn esa irk pyrk gS fd ftl lkeku dks eaxkrs gSa] dwfj;j iSsdsV esa og u gksdj dqN vkSj fudy tkrk gSA rc vkidks ;g ,glkl gksrk gS fd vki Bxh ds f'kdkj gq;s gSaA ysfdu vki tjk lh lko/kkuh j[ksa vkSj dqN mik;ksa dks viuk;sa rks vkWuybu 'kkWfiax dh Bxh ls cp ldrs gSaA

1- vkf/kdkfjd fodzsrk ls gh [kjhnsa lkeku

vestu vkSj f¶yidkVZ tSlh reke bZ&d‚elZ osclkbV~l nqfu;kHkj ds foØsrkvksa dks ,d cktkj iznku djrh gSaA ysfdu ;s osclkbV [kqn dksbZ çksMDV ugha csprh gSaA gkykafd bu osclkbV~lksa ij ekStwn lHkh foØsrk ,d tSls ugha gksrs gSaA buesa dqN ,sls fodzsrk Hkh gksrs gSa ftUgsa bu bZ&d‚elZ osclkbV~lksa dk vkf/kdkfjd foØsrk ekuk tk ldrk gSA f¶yidkVZ ds ekeys esa ;g ntkZ MCY;w,l fjVsy dks gkfly gSA ;kuh f¶yidkVZ ij bl foØsrk ls [kjhnkjh djuk 100 Qhlnh lqj{kf‍r gSA gkykafd blh osclkbV ij ekStwn vU; foØsrkvksa ds eqdkcys MCY;w,l fjVsy ij dhersa FkksM+h T;knk gks ldrh gSa] ysfdu ykyp uk djsaA ;gh ugha MCY;w,l fjVsy gh f¶yidkVZ ij bdykSrk foØsrk gS tks 30 fnu dh euh cSd xkjaVh nsrk gS] tcfd ckdh foØsrk 7 ls 10 fnu dh fjVuZ xkjaVh nsrs gSaA vestu ij ;g ntkZ DykmMVsy dks gkfly gSA tc‚Ux vkSj fea=k ij T;knkrj çksMDV vkf/kdkfjd foØsrkvksa }kjk gh csps tkrs gSaA gkykafd ;gka Hkh FkMZ ikVhZ foØsrk ekStwn gSa] ysfdu dksf'k'k djsa fd vki lh/ks fea=k ;k tc‚Ux ls viuh euilan pht [kjhnsa vkSj gka vkf/kdkfjd foØsrk f'kfiax Vkbe Hkh de ysrs gSaA

2- foØsrk dh jsfVax ij nsa /;ku

 viuk euilan lkeku [kjhnus ls igys foØsrk dh jsfVax ij vo'; /;ku nsaA fo'ks"k :Ik ls bZcs vkSj LuSiMhy tSlh osclkbVksa ij rks t:jA ,d ckr vkSj vki ftl foØsrk ls lkeku [kjhnus tk jgs gSa ;g /;ku nsa fd mlus de ls de 50 ;k blls T;knk VªkatsD'ku fd, gSa ;k ughaA lkFk gh bldk Hkh /;ku j[ksa fd mldh jsfVax 90 Qhlnh ;k de ls de 4 LVkj gksA ftruh T;knk jsfVax gksxh mruk gh T;knk vki ml foØsrk ij Hkjkslk dj ldrs gSaA

3- ogh çksMDV [kjhnsa tks xksnke esa miyC/k gksaa

vestu] f¶yidkVZ vkSj LuSiMhy tSlh bZ&d‚elZ osclkbVksa ds vius xksnke gksrs gSa] tgka FkMZ ikVhZ foØsrk dk Hkh lkeku j[kk gksrk gSA igys ls xksnke esa ekStwn lkeku dks vxj vki [kjhnrs gSa rks fQj budh f'kfiax FkMZ ikVhZ foØsrk ugha cfYd og osclkbV Lo;a djrh gS] ftlls vkius [kjhnk gSA vxj vkidks tkuuk gks fd tks çksMDV vki [kjhn jgs gSa oks xksnke esa ekStwn gS ;k ugha rks crk nsa fd vestu ij ,sls çksMDV~l ds lkFk vestu QqyfQYM] f¶yidkVZ ij f¶yidkVZ ,MokaVst o LuSiMh ij lsQf'ki dk VSx yxk jgrk gSA

4- lLrs vkSj fMLdkmaV ds pDdj esa uk iM+sa

vxj vkidks dksbZ egaxk çksMDV fdlh 'k‚fiax osclkbV ij cgqr lLrk fey jgk gS vkSj vki mls [kjhnus [kjhnuk pkgrs gSa rks lko/kku gks tk;sa D;ksafd lLrs dk >kalk nsdj Bxus okyksa dh Hkh dksbZ deh ugha gSA vc rd ,sls dbZ ekeys Hkh vk pqds gSaA xzkgd dks mlds }kjk [kjhnk tkus okyk lkeku u nsdj dwfj;k ds iSd esa dqN vkSj gh ns fn;k tkrk gSA ysfdu ,slk Hkh ugha gS fd v‚uykbu 'k‚fiax esa egaxh phtksa ij fMLdkmaV  ugha gksrk gS] fMLdkmaV gksrk gS vkSj cspk Hkh tkrk gSA ij vki tc Hkh bl rjg ds izksMDV [kjhnus ds fy, fDyd djsa rks lnSo ;gk /;ku j[ksa fd vki ftlls lkeku [kjhn jgs gSa og vkf/kdkfjd foØsrk gSA ,slk Hkh ns[kus dks feyrk gS fd foØsrk dks jsfVax rks vPNh gksrh gSa] ysfdu mldk VªkatsD'ku cgqr gh de jgrk gSA  blfy, vkidks pkfg, fd ,sls foØsrk ij Hkjkslk u djsaA

5- bZcs ij 'k‚fiax] iSlkis ls gh djsa Hkqxrku

gkykafd dS'k v‚u fMyhojh dks dkQh lqj{kf‍r ekuk tkrk gS] ysfdu ;g mruh Hkh T;knk lqj{kf‍r ugha gS ftruk le>k tkrk gSA [kkl rkSj ij bZcs VªkatsD'ku ds ekeys esa rks fcYdqy Hkh ughaA bZcs ij vxj vki iSlkis ds tfj, Hkqxrku djds çksMDV [kjhnrs gSa rks ;g osclkbV rc rd foØsrk dks Hkqxrku ugha djrh gS] tc rd çksMDV vkids gkFk esa uk vk tk, vkSj vki mlls larq"V uk gks tk,aA çksMDV feyus ds ckn vkidh f'kdk;r feyrs gh bZcs iSls dks jksd ysrh gS vkSj vkidh leL;k dks lqy>kus dh dksf'k'k djrh gSA vxj vki çksMDV ls [kq'k ugha gSa rks bZcs vkids #i;s ykSVk nsrk gSA ysfdu] crk nsa fd dS'k v‚u fMyhojh ds ekeys esa bZcs vkidh enn ugha djsxkA